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Modern House / Live design service landing

Modern House Design Landing

The service surface becomes easier to sell: one offer, one visual mood, one path to a qualified conversation.

Open source link
Modern House design landing website case cover
RoleDesigner + Developer
DisciplineLanding page / service positioning / conversion path
SourceLive design page
AttributionAgency work at Lex Wizhevsky Architects - Role: Designer + Developer

Website in motion

Video stays inside the case, separate from the cover image.

The cover gives a clean portfolio scene. The video below keeps the live site or screen loop available without forcing every case into the same device template.

Case materials

Case cover, source screen, and responsive proof.

Supporting boards separate the portfolio cover from source-backed desktop/mobile screens so the case remains clear and verifiable.

Modern House design landing generated website case cover
Generated portfolio case cover
Modern House design landing desktop website screen
Source desktop screen
Modern House design landing mobile website screen
Source mobile screen

Business case

Move design-interested visitors from inspiration browsing into a service-fit enquiry.

+22%service-fit leads

modelled from offer-specific landing logic

1primary enquiry path

single enquiry route above the fold

-29%offer confusion

estimated reduction from separating service categories

Figures are modelled targets based on funnel assumptions and benchmark analysis; they are not presented as verified live client analytics.

Context

A dedicated service page that separates interior design from broader architecture work and gives the visitor one clear reason to enquire.

The service surface becomes easier to sell: one offer, one visual mood, one path to a qualified conversation.

Research

  • Mapped the first-screen question: what the visitor must understand before they are ready to contact.
  • Reviewed navigation depth, proof placement, media hierarchy, and the number of decisions before enquiry.
  • Separated commercial proof from decorative imagery so the website can support a higher-ticket service decision.

Strategy

  • Isolated the design service instead of burying it inside a generic studio page.
  • Kept copy quiet and visual so the service level is felt before it is explained.
  • Reduced action noise and focused the route around consultation intent.

Contribution

  • Offer framing.
  • Website design.
  • Implementation support.

Proof

  • Published page is linked.
  • Local screenshot is stored.
  • Agency attribution is visible.

Local source: modern-house/site

Trust boundaries

  • Modern House brand and service ownership remain agency work.