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Modern House / Live packaged-offer website

Modern House Ready Homes Route

The offer reads as a clear commercial route: what is included, what level it belongs to, and how the visitor should start.

Open source link
Modern House ready homes website case cover
RoleDesigner + Developer
DisciplineWebsite design / packaged offer / sales route clarity
SourceLive ready-homes page
AttributionAgency work at Lex Wizhevsky Architects - Role: Designer + Developer

Website in motion

Video stays inside the case, separate from the cover image.

The cover gives a clean portfolio scene. The video below keeps the live site or screen loop available without forcing every case into the same device template.

Case materials

Case cover, source screen, and responsive proof.

Supporting boards separate the portfolio cover from source-backed desktop/mobile screens so the case remains clear and verifiable.

Modern House ready homes route generated website case cover
Generated portfolio case cover
Modern House ready homes route desktop website screen
Source desktop screen
Modern House ready homes route mobile website screen
Source mobile screen

Business case

Increase package intent for visitors who want a faster route into a considered house project.

+26%package intent

modelled from clearer offer framing

-33%offer confusion

estimated from route separation

4decision filters

speed, price logic, design level, build route

Figures are modelled targets based on funnel assumptions and benchmark analysis; they are not presented as verified live client analytics.

Context

A website route for ready house packages that needs to make a complex architecture offer feel easier to compare and enquire about.

The offer reads as a clear commercial route: what is included, what level it belongs to, and how the visitor should start.

Research

  • Mapped the first-screen question: what the visitor must understand before they are ready to contact.
  • Reviewed navigation depth, proof placement, media hierarchy, and the number of decisions before enquiry.
  • Separated commercial proof from decorative imagery so the website can support a higher-ticket service decision.

Strategy

  • Separated packaged-home logic from custom architecture browsing.
  • Made the first screen explain the product category before visual detail.
  • Built a clearer path from interest to enquiry.

Contribution

  • Landing route framing.
  • Website design.
  • Responsive proof presentation.

Proof

  • Published URL is linked.
  • Local screenshot is stored.
  • Agency attribution is visible.

Local source: modern-house/site

Trust boundaries

  • Modern House product ownership and client relationship remain agency work.